Wearing fur or fur trim is cruel and unnecessary, especially when quality faux-fur alternatives are almost indistinguishable from the real thing. Whether caught in steel traps in the wild or anally electrocuted after life in a cage on a fur factory farm, these animals suffer immensely. You can help save foxes, raccoon dogs, rabbits and other furbearers from suffering in the name of "fashion" by telling companies to go fur-free and supporting fur-free designers, brands and retailers—including Gucci, Hugo Boss, Armani, Net-a-Porter, Calvin Klein, Tommy Hilfiger, Stella McCartney, Ralph Lauren and many more.
When compassionate consumers like you take a stand against the fur industry by refusing to purchase its products, designers will stop using fur, retailers will stop selling it and fashion writers will stop reporting on it as an acceptable trend. You have that power with every purchase you make.