Prada has fallen behind more modern competitors—including Gucci, Versace, Armani and Michael Kors—that have already gone fur-free. In fact, just yesterday, Burberry announced a fur-free policy. Prada should too.
Today’s consumers are increasingly seeking products that align with their values, especially when it comes to the treatment of animals. By selling fur, Prada is supporting an industry that imprisons millions of foxes, raccoon dogs and mink on fur factory farms only to be killed by electrocution or gassing. And wild animals are at risk for being caught in unforgiving steel-jaw leghold traps for days without food or water. These traps are indiscriminate, often maiming and killing non-target animals, like endangered species and even pets.
The fur industry is undeniably cruel and, given the many high-quality fur alternatives, completely unnecessary.
Animals are suffering on fur farms and in traps right now. Please take a moment to tell Prada to go fur-free.